A Million and Change

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A Million and ChangeHuman Nature, Innovation, Startups

by Rusty Williams on 2 January, 2014 with 0 comments
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Kevin Systrom.  Mark Zuckerberg.  Larry Ellison.  Jeff Bezos.  Feel free to fill in more names.  Off the top of your head I bet you can think of a dozen or so business successes.  These are the poster children of entrepreneurship.  They beat the odds.  Bet everything and won.  This is proof that perseverance pays off, …

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Powers of Ten

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Powers of TenMarketing, Startups

by Rusty Williams on 20 May, 2013 with 0 comments
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I had the pleasure attending the MassTLC CXO forum last week which featured Geoffrey Moore, Michael Skok of Matrix Partners, Alan Ory of Acme Packet, and Susan Hunt Stevens of Practically Green.  Geoffrey Moore provided a update on how the theories he presented in his 1993 book Crossing the Chasm have withstood the test of …

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Self-Served, Configured or Customized?

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Self-Served, Configured or Customized?Marketing, Startups

by Rusty Williams on 8 February, 2013 with 1 comments
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On Route 128 just outside of Boston there’s big neon sign for a company called “You Do It” Electronics. It’s always struck me as an odd name.  It’s sort of like saying “What are you looking at me for?  You do it!”  It’s scary to imagine a bunch of self-taught electricians splicing together wires. The …

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