Winning Against Your Biggest Foe: the Status Quo

see full post

Winning Against Your Biggest Foe: the Status QuoHuman Nature, Sales Management

by Rusty Williams on 29 August, 2013 with 0 comments

Share

Who’s your competition?  Ask a newly minted sales rep that question and they’re likely to pull out a chart with a list of several products and features neatly organized into columns with checks and circles.  Of course there will be checks next to their product and lots of blank boxes next to the other options. …

continue reading ...

Tags:
Never Spike the Ball

see full post

Never Spike the BallHuman Nature, Management

by Rusty Williams on 15 August, 2013 with 0 comments

Share

With lightning fast speed, DeSean Jackson broke away from the Dallas defensive backs, caught the pass in stride, and cruised into the endzone for a touchdown.  Or at least what looked like a touchdown.  Upon closer look with television monitors showing step by step of the catch and run, it was clear that DeSean had …

continue reading ...

Tags:
Own the Moment

see full post

Own the MomentAdvertising, Marketing, Trends

by Rusty Williams on 2 August, 2013 with 2 comments

Share

A man dressed in an air-tight suit peers out at the earth spinning 21 miles below.  He pops open the door and steps on the ledge.  He leans forward holding on to the rails momentarily as he looks down and then raises his hands to his side like a cliff diver and falls head first …

continue reading ...

Tags: