Opportunity Cost

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Opportunity CostSales Management

by Rusty Williams on 24 April, 2013 with 0 comments

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Opportunity Cost “the money or other benefits lost when pursuing a particular course of action instead of a mutually-exclusive alternative” (from Dictionary.com). This is one of the first principles you learn in economics.  If you choose to pursue something it means, by definition, that you’re choosing NOT to pursue everything else.  Time is mutually exclusive. You need to …

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Difficult Fun

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Difficult FunManagement

by Rusty Williams on 11 April, 2013 with 0 comments

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In one of my first start-ups we decided that we needed a mission statement.  Something that we could post on the walls and write on whiteboards around the office. Something that would serve as a guiding light whenever we felt a temptation to drift off in new directions.  Something that would motivate.  Something short and …

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Bull

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BullHuman Nature, Marketing

by Rusty Williams on 2 April, 2013 with 0 comments

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It’s not in my LinkedIn profile, but the first job I ever had was working on a farm.  You might imagine a me in a straw hat and overalls picking vegetables but that’s not the case; our “crop” was animals.  It was a Black Angus farm.  The center of attention was the pure-bred, prize winning bull …

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