The most important question is whether a product solves a clear market need. I work with start-ups and new initiatives within bigger companies to find the quickest way to achieve the best product/market fit.
There’s a fine line between smart expansion into new verticals and getting spread too thin. I work with companies to identify the best new markets and upsell opportunities.
Once you understand customer economics (and they’re profitable) the next step is to formalize a process for providing sales reps with the resources they need to identify and close new deals rapidly.
I work with sales and development teams to create a rhythm for releases and efficient feedback channels to ensure that the product meets customers’ evolving needs.
Co-founder of AnswerStage, Scorebeam, President of KnowledgeVision, Co-founder of Prospero / Mzinga, Consultant to Carbonite.
Recent blog entries.
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Allen Wyke is SVP Digital Technology and Product Development at CNN and founder of the Ripple Group. He has over 15 years of direct operational ...